Mothercare and Boots in children's clothes tie-up
Mothercare and Boots in children's clothes tie-up
Boots and Mothercare have formed a strategic partnership to design, source and supply a new children's clothing and accessories brand to be sold exclusively through Boots stores in the UK and Ireland.
This builds on the existing successful commercial relationship where Boots sells Mothercare's Early Learning Centre toys in over 400 Boots stores, Mothercare said.
"We are delighted with this latest addition to our existing successful partnership with Boots. We expect this agreement to be a substantial development in our recently announced wholesale strategy. Work has already commenced on what will be a distinctive and quality product range for customers," Ben Gordon, chief executive, Mothercare, said.